Rent instead of buying

There appears to be a slight similarity between the title of this post and http://rentnotbuy.com/. But at least I added a preposition. And whatever part of speech 'instead' is. The aim of this site, as well as the many other local ones that adopt the same principle, is to unite people who own stuff with other people who want to use that stuff, but temporarily - such as if you're, say, in need of a life jacket for just one day of watersports. It's a means of saving money (of the borrowers), making money (of the lenders) and reducing consumption and waste overall. 

Effort involved: no more than the effort to buy or sell, probably. Plus you get to declutter your home a bit. This may just be the best idea since life jackets for dogs.


Image from: http://www.ooh.com/blog/tag/dog-surfing/