GoodSearch (www.goodsearch.com) is a search engine that donates 50% of its advertising revenue to the charity of your choice. Search for "obese orangutan", for instance, and a tiny bit of money trickles to whatever cause you've selected. Even searching for deviant porn will seem just a little bit more virtuous now.
Effort involved: minimal. It takes a minute to register your preferences and confirm your account (longer if you decide to download the toolbar or tell other people).
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