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Effort involved: not much. You grab a book from your shelf, write a short note and drop it off. This is totally enjoyable effort, given that most people really like being literary (or musical, or cinematic, or whatever) evangelists.
A suggestion for a single action to take every day, to help make things just a tiny bit better. You don't need money or special resources - or to get out of your pajamas - to do most of these things. Who says you can't be ethical and lazy at the same time?
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