Contact a company to say thank you, not complain

Most of us are accustomed to only contacting a customer service line when we’re in the foulest of moods, because a product or service isn’t working. This can make a customer service representative’s job a thankless one; dealing with disgruntled people all day, every day, is only lucrative for psychiatrists catering to the wealthy. So let’s all search our black hearts for a company that’s praiseworthy and contact said company just to say thanks. Ben & Jerry’s? Adobe? Best Buy? Your favorite muffin company for making such delicious muffin tops?

Effort involved: low. A one-paragraph email and you're done!