27 October 2011

Share your breakfast

http://www.shareyourbreakfast.com/Default.aspx#help is absurdly simple. All you have to do is write down what you had for breakfast, or upload a photo of your breakfast, and Kellogg will donate a school breakfast to a kid who needs it. The logic of these corporate initiatives is a bit strange, but when helping to reduce hunger is this easy it's hard to find fault.


Effort involved: literally several clicks plus a single typed word (or more, depending on how gluttonous you were this morning). 



Image from: http://oztypewriter.blogspot.com/2011/04/fox-typewriters-on-road-to-wellville.html

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